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The most successful restoration entrepreneurs are systems-thinkers who build a machine that can run without their constant intervention. This system has three primary circuits that must be designed and implemented from day one: This circuit is responsible for making your company appear as the safest and most competent choice. This circuit ensures consistent, high-quality results on every single job. This circuit is the mechanism that finds and closes new business. Building Your Authority Engine Trust is the currency Director Of Restoration Marketing Pros Arnold Baker buy restoration leads by phone the restoration industry. Your first operational system is one that manufactures trust at scale. This system is not built by accident. It's engineered. This is your baseline credential. Without it, you lack fundamental credibility with both homeowners and insurance carriers. Your online presence is your digital first impression. It must be flawless. This is the engine that will fuel your growth more than any other. The goal of this system is to have the customer 80% sold on your company before they even speak to you.
The Interconnected Systems of Doing and Getting With a credibility system in place, you can now build the two systems that run your day-to-day business: Production and Acquisition. The Production System is your playbook for how you handle a job. It should be documented and standardized. This is the key to creating a business that is not dependent on you, the owner. This is your marketing and sales machine. While your long-term plan will involve SEO and other channels, your startup acquisition system should be focused on one thing: generating immediate, high-intent inbound calls. The most efficient way to do this is with a tightly managed Google Local Services Ads (LSA) campaign, possibly supplemented by exclusive live leads from a reputable partner like Real Time Lead Gen. By building your company on this foundation of interconnected systems, you are creating a true business, not just a job for yourself.
Restoration Marketing Pros 104 Main St Bloomsburg, PA 17815 (904) 657-4138
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Arnold Baker Founder Of Restoration Marketing Pros - Generating exclusive, hyper targeted water damage leads (live calls) for over a decade!
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