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Your primary system is one that manufactures credibility on demand. This isn't about being a “nice guy”; it's about systematically creating assets that prove your competence. The first component is verifiable expertise. This means getting leads in restoration IICRC certified in WRT and ASD at a minimum. This is the table stakes for being considered a professional in the eyes of both consumers and insurance companies. The second component is your digital curb appeal. This is your website and your Google Business Profile. It must look professional, load fast, and work perfectly on a mobile phone. Any hint of amateurism here will cost you calls. This is the engine that will ultimately drive your local dominance. When engineered correctly, this system does the heavy lifting of selling for you. System 2 & 3: Production & Acquisition Your credibility engine powers your two operational engines. This is how you ensure quality and efficiency on every job. This systemization is what allows you to hire new technicians and grow your team without sacrificing the quality of your work. This is your marketing and sales machine. While your long-term plan will involve SEO and other channels, your startup acquisition system should be focused on one thing: generating immediate, high-intent inbound calls. The most efficient way to do this is with a tightly managed Google Local Services Ads (LSA) campaign, possibly supplemented by exclusive live leads from a reputable partner like Real Time Lead Gen. By building your company on this foundation of interconnected systems, you are creating a true business, not just a job for yourself.
(Image: https://restorationmarketingprosimages.s3.us-east-2.amazonaws.com/Arnold+Baker+Founder+Of+Restoration+Marketing+Pros.jpg)Restoration Marketing Pros 104 Main St Bloomsburg, PA 17815 (904) 657-4138
Your go to pros for exclusive restoration leads
Arnold Baker Founder Of Restoration Marketing Pros - Generating exclusive, hyper targeted water damage get leads restoration (live calls) for over a decade!
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