external frameRestoration Marketing Pros Get Restoration Leads Catastrophe Events (CAT Work, Hurricanes, Floods)
Starting a restoration company is not about buying some fans and a truck; it's about building a finely-tuned system for emergency response and customer satisfaction. This system has three primary circuits that must be designed and implemented from day one: This circuit is responsible for making your company appear as the safest and most competent choice. * The Production System: The standardized, step-by-step process for executing a job perfectly every time, from initial call to final payment. * The Acquisition System: The repeatable, predictable process for generating a profitable new customer. The Credibility Circuit: Your Foundation Trust is the currency of the restoration industry. Your first operational system is one that manufactures trust at scale. It involves several key components working together. Component A: IICRC Certification. This is the non-negotiable foundation. It's the external validation that proves you adhere to the highest industry standards of care. Your online presence is your digital first impression. It must be flawless. Component C: The Review Generation Process. This is the most critical part of the credibility system. You must have a simple, repeatable, ironclad process for asking for and receiving a 5-star review from every single happy customer. This credibility system works 24/7 to pre-sell your company. When a potential customer finds you, this system ensures they are already convinced of your professionalism and trustworthiness before they even pick up the phone.
System 2 & 3: Production & Acquisition With a credibility system in place, you can now build the two systems that run your day-to-day business: Production and Acquisition. This is how you ensure quality and efficiency on every job. This systemization is what allows you to hire new technicians and grow your team without sacrificing the quality of your work. This is your marketing and sales machine. While your long-term plan will involve SEO and other channels, your startup acquisition system should be focused on one thing: generating immediate, high-intent inbound calls. The most efficient way to do this is with a tightly managed Google Local Services Ads (LSA) campaign, possibly supplemented by exclusive live leads from a reputable partner like Real Time Lead Gen. By building your company on this foundation of interconnected systems, you are creating a true business, not just a job for yourself.
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Arnold Baker Founder Principal Of Restoration Marketing Pros Arnold Baker water damage seo Restoration Marketing Pros - Generating exclusive, hyper targeted water damage leads (live calls) for over a decade!
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