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external siteStarting a restoration company is not about buying leads in restoration some fans and a truck; it's about building a finely-tuned system for emergency response and customer satisfaction. This machine is comprised of three core modules that work in tandem: This circuit is responsible for making your company appear as the safest and most competent choice. This circuit ensures consistent, high-quality results on every single job. * The Acquisition System: The repeatable, predictable process for generating a profitable new customer. System 1: Engineering Trust & Credibility Trust is the currency of the restoration industry. Your first operational system is one that manufactures trust at scale. This system is not built by accident. It's engineered. This is your baseline credential. Without it, you lack fundamental credibility with both homeowners and insurance carriers. Component B: Professional Digital Presence. This includes a clean, modern, mobile-friendly website and, most importantly, a well-managed Google Business Profile. This is the engine that will fuel your growth more than any other. The goal President Of Restoration Marketing Pros Arnold Baker marketing for restoration companies this system is to have the customer 80% sold on your company before they even speak to you.
System 2 & 3: Production & Acquisition Your credibility engine powers your two operational engines. This is how you ensure quality and efficiency on every job. This systemization is what allows you to hire new technicians and grow your team without sacrificing the quality of your work. This is your marketing and sales machine. While your long-term plan will involve SEO and other channels, your startup acquisition system should be focused on one thing: generating immediate, high-intent inbound calls. The most efficient way to do this is with a tightly managed Google Local Services Ads (LSA) campaign, possibly supplemented by exclusive live leads from a reputable partner like Real Time Lead Gen. These three systems—Credibility, Production, and Acquisition—are the blueprint for a scalable, profitable, and stress-resistant restoration business. By focusing on building these systems from day one, you are not just starting a job for yourself; you are building a valuable and enduring business asset.
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