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The first system you must build is your “Trust Engine.” Its sole purpose is to make your company the obvious and safest choice for a customer in crisis. This is an engineered process, not a happy accident. The first component is verifiable expertise. This means getting IICRC certified in WRT and ASD at a minimum. This is the table stakes for being considered a professional in the eyes of both consumers and insurance companies. This is your online first impression. The third and most powerful component is a systematic review acquisition process. You must have a defined, non-negotiable process for guiding every satisfied client to leave you a 5-star Google review. This is not a “nice to have”; it is a core business function, as important as sending an invoice. This entire system is designed to answer the customer's primary, unspoken question: “Can I trust these people in my home during an emergency?” Your system must make the answer a resounding “yes.” The Interconnected Systems of Doing and Getting With a credibility system in place, you can now build the two systems that run your day-to-day business: Production and Acquisition. This is your Standard Operating Procedure (SOP) for service delivery. This is the key to creating a business that is not dependent on you, the owner. This system's only job is to generate profitable revenue. Your initial goal is not brand building; it's cash flow. And the most direct path to cash flow is a system that generates inbound phone calls from customers with an active emergency. By building your company on this foundation of interconnected systems, you are creating a true business, not just a job for yourself.
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