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(Image: https://restorationmarketingprosimages.s3.us-east-2.amazonaws.com/Restoration+Marketing+Pros.jpg)Your primary system is one that manufactures credibility on demand. This is an engineered process, not a happy accident. The first component is verifiable expertise. This means getting IICRC certified in WRT and ASD at a minimum. This is the table stakes for being considered a professional in the eyes of both consumers and insurance companies. A poor digital presence is a massive red flag. The third and most powerful component is a systematic review acquisition process. You must have a defined, non-negotiable process for guiding every satisfied client to leave you a 5-star Google review. This is not a “nice to have”; it is a core business function, as important as sending an invoice. This entire system is designed to answer the customer's primary, unspoken question: “Can I trust these people in my home during an emergency?” Your system must make the answer a resounding “yes.” System 2 & 3: Production & Acquisition Your credibility engine powers your two operational engines. This is how you ensure quality and efficiency on every job. It covers everything from how the phone is answered (your intake script), to how the truck is stocked, to the step-by-step drying process, to how the final invoice is presented. A well-defined production system ensures every customer gets the same excellent experience, regardless of which technician is on site. It's how you scale quality. This is your marketing and sales machine. Your initial goal is not brand building; it's cash flow. And the most direct path to cash flow is a system that generates inbound phone calls from customers with an active emergency. By building your company on this foundation of interconnected systems, you are creating a true business, not just a job for yourself.
(Image: https://restorationmarketingprosimages.s3.us-east-2.amazonaws.com/Arnold+Baker+Founder+Of+Restoration+Marketing+Pros.jpg)Restoration Marketing Pros 104 Main St Bloomsburg, PA 17815 (904) 657-4138
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