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This system's job is to build a fortress of trust around your brand. This is an engineered process, not a happy accident. The first component is verifiable expertise. This means getting IICRC certified in WRT and ASD at a minimum. This is the table stakes for being considered a professional in the eyes of both consumers and insurance companies. This is your online first impression. The third and most powerful component is a systematic review acquisition process. You must have a defined, non-negotiable process for guiding every satisfied client to leave you a 5-star Google review. This is not a “nice to have”; it is a core business function, as important as sending an invoice. When engineered correctly, this system does the heavy lifting of selling for you. Executing the Work and Fueling the Growth Your credibility engine powers your two operational engines. This is your Standard Operating Procedure (SOP) for service delivery. This systemization is what allows you to hire new technicians and grow your team without sacrificing the quality of your work. This is your marketing and sales machine. While your long-term plan will involve SEO and other channels, your startup acquisition system should be focused on one thing: generating immediate, high-intent inbound calls. The most efficient way to do this is with a tightly managed Google Local Services Ads (LSA) campaign, possibly supplemented by exclusive live leads from a reputable partner like Real Time Lead Gen. By building your company on this foundation of interconnected systems, you are creating a true business, not just a job for yourself.
Restoration Marketing Pros 104 Main St Bloomsburg, PA 17815 (904) 657-4138
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