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The most successful restoration entrepreneurs are systems-thinkers who build a machine that can run without their constant intervention. Your business is a system with three interdependent subsystems: This circuit is responsible for making your company appear as the safest and most competent choice. * The Production System: The standardized, step-by-step process for executing a job perfectly every time, from initial call to final payment. This circuit is the mechanism that finds and closes new business. Building Your Authority Engine Trust is the currency of the restoration industry. Your first operational system is one that manufactures trust at scale. It involves several key components working together. Think of this as your professional license to operate. Component B: Professional Digital Presence. This includes a clean, modern, mobile-friendly website and, most importantly, a well-managed Google Business Profile. Component C: The Review Generation Process. This is the most critical part of the credibility system. You must have a simple, repeatable, ironclad process for asking for and receiving a 5-star review from every single happy customer. This credibility system works 24/7 to pre-sell your company. When a potential customer finds you, this system ensures they are already convinced of your professionalism and trustworthiness before they even pick up the phone.
System 2 & 3: Production & Acquisition Your credibility engine powers your two operational engines. The Production System is your playbook for how you handle a job. It should be documented and standardized. This systemization is what allows you to hire new technicians and grow your team without sacrificing the quality of your work. The Acquisition System is your playbook for how you get a job. In the beginning, this system should be ruthlessly simple and effective. For a new business, this system should be built for speed and predictability. This means focusing on paid channels like Google LSA that can be turned on to produce immediate results. By building your company on this foundation of interconnected systems, you are creating a true business, not just a job for yourself.
Restoration Marketing Pros 104 Main St Bloomsburg, PA 17815 (904) 657-4138
Your go to pros for exclusive restoration best leads for water damage
(Image: https://restorationmarketingprosimages.s3.us-east-2.amazonaws.com/Restoration+Marketing+Pros+Water+Damage+Leads.jpg)Arnold Baker Founder Of Restoration Marketing Pros - Generating exclusive, hyper targeted water damage leads (live calls) for over a decade!
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